I specialize in UI/UX and Product design to craft people-centered products.
User Experience, Storyboarding, User Personas, Information Architecture, Interaction Design, Mobile iOS Development
weeSPIN is the world's first collaborative music player that enables users to live stream and sync to each other's music-listening.
I pinpointed the core user problems and workflow that needed to be designed and developed within two weeks.
Modularity was key, as pattern components had to be crafted and checked for consistency.
I included annotations in every deliverable screens to assure clarity of features.
I crafted the wireframes and user storyboards while visual comparables were touched up by the design team and myself. iOS development were led by weeSPIN while I assisted in quality assurance and debugging efforts.
The MVP iOS app was released and monthly user growth increased to 200%.
Whiteboarding session sketches were conducted with myself, weeSPIN and La Visual Design teams. Lifestyle photography were done by weeSPIN marketing team.
User Experience, Interaction Design, Responsive Web Development, User Personas, Collaborative Chartering, Story Mapping, Lean/Agile Delivery of MVP (Minimum Viable Product), MEAN Stack implementation with MongoDB and Angular.JS, Bootstrap, Wireframes, Story Mapping
During my tenure with La Visual, JAFRA and La Visual partnered to break into the modern digital era.
I was tasked with the UX and Information Architecture of several JAFRA initiatives, from Online Sponsoring portal to attract new consultants to their Loyalty Club rewards program.
We researched our primary audience and broke down the main demographics into two user personas, one who was more consumer-like while another was more business-minded.
From whiteboarding session and collaborative chartering to wireframing and visual comparables, we were successfully developed and delivered MVP products for JAFRA.
Not only was I tasked with wireframing, I was also developing the front-end of the deliverables, which were based on the MEAN stack.
We worked closely with JAFRA to furnish the UX and design in parallel with development.
With new strategy, design, and online apps, we successfully delivered new JAFRA web platforms built for attracting, engaging, and retaining a new generation of connected JAFRA consultants and clients.
Process documentations collaborated and established upon myself and La Visual. Final process illustrations touched up by La Visual design team. Whiteboard sessions and affinity mapping were collaboratively executed with La Visual and JAFRA. La Visual Design team touched up visual comparables. All JAFRA product and lifestyle photography was provided by JAFRA marketing team.
Lincoln's new test drive experience was immersive branding at its best, as we integrated iBeacon mobile AV technology after 20 days it was released to the public.
I came into the La Visual team while the experiential technology was being visioned out. We collaborated on the in-app and outside/real-world user flow of the entire test drive experience.
From in-person MKC drive to mobile web app experience, we helped disrupt the traditional consumer test-drive journey with integrated physical & digital technology. I designed the overall user flow and provided UX guidance for design team in the web app experience.
We crafted a comprehensive digital/physical solution in twenty days, using emergent technology that no one has ever done it in this way and releasing it nationwide.
Whiteboarding session sketches were conducted with La Visual UX team and user story map were done by yours truly. Lifestyle photography were done by Lincoln. La Visual Design team touched up visual comparables.
UX & Web Development - Responsive Web Design
While at DreamBox Creations, LYFE Kitchen approached our team to help develop their Wordpress website on desktop, tablet, mobile. I translated their mobile/tablet user experience and provided Wordpress development assistance. With our full team of developers & designers, we transformed their desktop-only experience into a fully responsive website that serves their customers nationwide in every device type.
In collaboration with DreamBox Creations. Photography provided by LYFE Kitchen.