JAFRA
Summary
I was tasked with the UX and Information Architecture of several JAFRA initiatives, from Online Sponsoring portal to attract new consultants to their Loyalty Club rewards program.
We researched our primary audience and broke down the main demographics into two user personas, one who was more consumer-like while another was more business-minded.
From whiteboarding session and collaborative chartering to wireframing and visual comparables, we were successfully developed and delivered MVP products for JAFRA.
Not only was I tasked with wireframing, I was also developing the front-end of the deliverables, which were based on the MEAN stack.
We worked closely with JAFRA to furnish the UX and design in parallel with development.
With new strategy, design, and online apps, we successfully delivered new JAFRA web platforms built for attracting, engaging, and retaining a new generation of connected JAFRA consultants and clients.
Credit is given where credit is due
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